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“Creative Class” post of the day July 17, 2006

Posted by Tom in Community, Workforce.
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Smart City Memphis posted a nice piece regarding the necessary tools to attracting and retaining young, creative/knowledge talent in their community. Their criteria, drawn from Smart City Consulting’s Carol Coletta in The Commercial Appeal, are pretty straightforward:

The study showed that despite what we all thought, it doesn’t take much to make them happy. First and foremost, they want to live in places that take care of the basics — that are clean, green, attractive and safe. Just like the rest of us.

Also high on the list of attributes they seek are qualities that let them live the lives they want to lead. A city that expects to attract and hold talent, then, must tout opportunities in all forms — personal, professional, educational and social.

Not surprisingly, talented young people also want to live in cities they can be proud of. Where once status was conveyed by where you work, now it is conveyed by where you live.

Why is this so hard for community leaders to fathom?

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